HENRI & ADELINE is a growth architecture firm for brands that are ready to be deliberate.
We don't trade in noise. We don't chase trends.
We design the infrastructure that makes growth inevitable: the brand positioning, the demand systems, the revenue architecture. All working as one.
This is integrated thinking. Built for the long game.
Three disciplines. One unified system.
BRAND ARCHITECTURE
We clarify who you are. Why it matters. How to articulate it with authority that commands attention.
GROWTH SYSTEMS
We design the demand infrastructure. The channels. The sequencing. The conversion logic. All built around your business model.
REVENUE STRATEGY
We close the gap between brand ambition and business outcome. Positioning to pipeline. Story to scale.
Some identifying details across these engagements have been altered or generalized to protect client confidentiality.
Global Clinical Skincare Brand
100+ marketsThe situation: A clinically-led professional beauty brand with real scientific authority, but no unified system connecting insight to execution across channels.
What was built: A 24-month integrated roadmap linking launch priorities, retail moments, and partnership strategy across DTC, Amazon, and professional distribution — real-time consumer and competitive intelligence guiding every investment decision.
The result: +78% growth in attribution across DTC and Marketplace. +64% revenue growth; Marketplace +36%, DTC +28% YoY — zero channel cannibalization.
Prestige Body & Skincare Relaunch
The situation: A two-decade prestige brand overly dependent on a single channel (60% QVC revenue), undertaking a full relaunch built on sustainability, reformulation, and an exclusive retail debut.
What was built:
- A refillable packaging and supply chain overhaul engineered to B Corp standard, scoring 16 points above benchmark
- A subscription-first recurring revenue model
- An organic, customer-led TikTok moment — no paid campaign behind it
- A second-wave retail expansion built on recurring revenue, not one-time sell-in
The result: Revenue grew from $46M to $112M, beating a $100M projection. 38% new-to-brand growth, triple-digit subscription growth, $3.6M in earned media value.
Tech-Enabled Transitional Healthcare
The situation: A medical group specializing in the critical 15–30 day window after hospital discharge, built on a home-based acute care model.
What was built:
- Embedded clinical liaisons on hospital floors identifying eligible patients
- A physician-led hybrid care model — in-home clinicians, virtual physician oversight
- At-risk, outcomes-based contracting — health systems don't pay if a patient is re-hospitalized
The result: –49% reduction in 30-day readmissions, 3:1 ROI within 90 days. +400% partnership growth, +575% surge in patients served, 90–97 NPS.
Travel Fintech-SaaS Platform
The situation: A travel fintech-SaaS company navigating its NASDAQ debut — stock priced dropped 20% post-IPO amid market volatility.
What was built:
- A growth strategy that held processed-spend revenue to +33% YoY through the volatility
- A fiscal discipline framework anchoring the narrative to cash flow, not just growth
- A positioning shift tying the growth story directly to Gross Booking Volume (GBV) performance
- A forward-guidance narrative underpinning a raised fiscal outlook
The result: Stock rallied +30% on GBV strength; total revenue +31%. $34M in operating cash flow, $15M in free cash flow. 2027 outlook raised to $907M in revenue (+30% YoY), with a clear trajectory to sustained GAAP profitability.
The operating experience the firm is built on.
HENRI & ADELINE works with a selective number of companies at a time.
We partner with founders, CMOs, and leadership teams who are done with fragmented agency relationships and want one firm that sees the whole picture.
If you're building something that matters — you want a firm that builds with the same precision you bring to your product — we should talk.
Scale doesn't fail at the surface.
It fails at the foundation.
Disconnected channels. Unclear positioning. A brand story that doesn't travel. Marketing that spends but doesn't build.
We fix the foundation so the entire system moves with intention, and compounds with precision.
Let's build something crafted with intent.
We take on a limited number of engagements. If you've read this far, you already know.
Let's begin — email us directly at hello@henriadeline.com
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